U.K. push on Sybase IQ

Sybase United Kingdom have a special training offer on a 1-day introductory overview to IQ - the price is pretty attractive at FREE.

I gathered from the UKSUG conference that IQ sales are doing well. I don't see the same free offer in the US, is Sybase trialling the promotion in London to gauge the response before global rollout?

Its an interesting response to Microsoft, who is currently giving away their e-learning courses for Microsfot SQL Server 2005 - free training for DBAs in the hope of swaying the purchasing decision.